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Thread: Expo Slogan - What do you Think?

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    Default Expo Slogan - What do you Think?

    The Edmonton Expo 2017 bid committee's proposed theme is Harmony of Energy and our Future Planet. What do you think?

    Here's Journal columnist Paula Simons's take: "What does that mean, exactly? Is it even proper English? It sounds like it was awkwardly translated from a foreign language, Vulcan perhaps?"

    If you think you can do better, make your suggestion below:

    http://www.edmontonjournal.com/enter...685/story.html
    "Talk minus action equals zero." - Joe Keithley, D. O. A.

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    Paula's right on this one. Not snappy enough, doesn't roll off the tongue and certainly not proper English. It needs re-jigging thus, if we're to keep it similar:
    "The Harmony of Energy and the Future of the Planet."

    Still too wordy, but better than the original. How about:
    "Edmonton Energy. Forward."

    Maybe not - sounds like another sports team. Someone else have a go.

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    I have a feeling the slogan is more likely to be something along the lines of, Antalya, where East meets West.

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    It's ok, but anything with the word "energy" in it is going to sound like a defense of the tar sands, which maybe it is, but the world will think we've got a self-esteem problem and/or are trying to do some kind of PR for our reputation as a net producer of "dirty" oil.

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    Did someone steal the slogan from their child's grade 3 science report?

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    Quote Originally Posted by GreenSPACE View Post
    It's ok, but anything with the word "energy" in it is going to sound like a defense of the tar sands, which maybe it is, but the world will think we've got a self-esteem problem and/or are trying to do some kind of PR for our reputation as a net producer of "dirty" oil.
    ....but isn't that exactly what we are trying to do?

  7. #7

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    ^
    Instead of using the most ridiculous slogans ever, how about we actually do something towards promoting new energies? Oil and Gas is not new.

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    By comparison this sounds like something from a distant world:

    “Great Exhibition of the Works of Industry of All Nations”

    source: the first Expo, London, 1851

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    Quote Originally Posted by andy8244 View Post
    Quote Originally Posted by GreenSPACE View Post
    It's ok, but anything with the word "energy" in it is going to sound like a defense of the tar sands, which maybe it is, but the world will think we've got a self-esteem problem and/or are trying to do some kind of PR for our reputation as a net producer of "dirty" oil.
    ....but isn't that exactly what we are trying to do?
    Yes, I but just wanted to point it out...cause I think it's lame.

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    Lame slogan. No meaning or feeling behind it.
    youtube.com/BrothersGrim
    facebook.com/BrothersGrimMusic

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    To give a bit of background, a theme must adhere to many different ideals...and appeal to those who fund it...

    That can drive a theme that is a mouthful...
    President and CEO - Airshow.

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    Harmony WITH Energy, The future of power, planet and people.

    is one small improvement that, IMO, could be made

  13. #13

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    ^Harmony with Pure Energy.
    Getting better.
    Gone............................and very quickly forgotten may I add.

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    We're all coming up with a better slogan than the original. Kudos!

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    Quote Originally Posted by Gemini View Post
    ^Harmony with Pure Energy.
    (...)

    I'm not sure...then would this '88 "pure energy" classic be the theme song?


    http://vodpod.com/watch/55423-inform...s-on-your-mind
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    Quote Originally Posted by Gemini View Post
    ^Harmony with Pure Energy.
    Getting better.
    ...sounds like an strap line for a sports drink.

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    I know this wasn't accepted, but the original Citizen's group had a theme of...


    Worlds in Transition...

    Which you could translate to pretty much anything for a subtitle...technology, energy, politics, transportation....

    I know that it does not fit the typical Expo theme nomenclature, but it certainly was flexible...
    President and CEO - Airshow.

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    I think this is a BAD choice for our representive solgan and the fact it WILL draw yet more negative attention to the oil sands sector, unless the government thinks it's gonna wave a magic wand and get things all cleaned up by then and say ... oh, look, what a wonderful job we've done! ... istead of assisting our bid, this just might aid in sinking it! Yes, northern Alberta is major oil producer, though there's much more to this place than having the need to put emphasis so squarely in that direction.

    Instead we SHOULD focus more upon Edmonton itself! I think the following is much better suited and easier on the ears.

    EDMONTON 2017 ... CULTURE AND DYNAMICS OF OUR NORTHERN CITY

  19. #19

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    ^ it needs to have global appeal. IE Vancouver's was transportation... India can't come here and present on Edmonton and it's culture.

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    The BIE outlines theme requirements on their website.
    President and CEO - Airshow.

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    Quote Originally Posted by TRtower View Post
    I think this is a BAD choice for our representive solgan and the fact it WILL draw yet more negative attention to the oil sands sector, unless the government thinks it's gonna wave a magic wand and get things all cleaned up by then and say .
    Why are so many people ashamed of what our economy is based on? The world needs energy, the theme is a relevant one to us and the world (albeit it is bad English)

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    Let's change it to "Cows and corn; the Alberta way"

    I used a semicolon there to go with the bad English
    LA today, Athens tomorrow. I miss E-town.

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    Quote Originally Posted by RichardS View Post
    The BIE outlines theme requirements on their website.
    and from that site (as well as from an earlier thread):

    Animal husbandry - is this legal in Canada?
    Archaeology - only for the rossdale portions of the final site
    Atomic energy - will be "front and centre" by 2017 and Canada has a long history in Ontario and through Candu
    Cereals - only for breakfast on side excursions to the farm or touring CN grain cars
    Chemical industry - if we could start one by then instead of exporting so much of that part of our resources
    Data processing - i have too much trouble with words, never mind data
    Ecology - another natural for the Rossdale component
    Fishing - there may not be any left by 2017
    Freight - ties in well with an overall transportation theme/pipelines/air/rail (along with "land transportation"
    Habitat - i think les habitat are all still at Expo 67 aren't they?
    Hunting - not legal within city limits
    Land transportation - not sure that works in a city with rail, runways, a race track, city streets, LRT, bus service...
    Medicine - glenrose rehab (previously discussed), mazankowsky (best in the country, soon to be best on the continent, maybe best in the world), diabetes research and treatment (already best in the world and becoming a bigger issue), stollery, growing pharmaceutical, world class delivery through capital health....
    Meteorology - impact on farming, watersheds, the arctic (as seen from the gateway to the north) - lots to "choose from" in [one of] the largest most diverse climate countries in the world - too much thunder?
    Mountains - only to send Calgarians too for the duration so they don't steal our thunder.
    Pisciculture (n. The controlled breeding, hatching and rearing of fish, especially for scientific or commercial purposes.) sorry, thought that was something reserved for Whyte Avenue which hasn't been proposed as a venue yet.
    Recreation - not in edmonton - if it's not work related we don't do it (unless it happens on one of our 3,412 (by 2017) golf courses.
    The forest - bigger and more important in Alberta than it gets credit for but pine beetles may have won the battle by 2017
    The sea - climate change won't be that far along by 2017
    Urban planning - would this have to be on how to do it well or could we do it on how not to do it well?
    "If you did not want much, there was plenty." Harper Lee

  24. #24

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    "Pure Energy"??? Was that not stolen from a battery commercial?

    How about an Edmonton Expo 2017 slogan "No Clear Future"


    It really says a lot about Edmonton and Alberta. For example:
    • "No Clear Future" Stelmach's next campaign slogan
    • "No Clear Future" Our provincial budget planning
    • "No Clear Future" Our air by 2017
    • "No Clear Future" As in Nuclear power plans
    • "No Clear Future" The chance that we get to host the 2017 Expo
    I also like andy8244's Edmonton motto
    Quote Originally Posted by andy8244 View Post
    ...Edmonton - the city that never sleeps wakes!
    Advocating a better Edmonton through effective, efficient and economical transit.

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    Quote Originally Posted by Edmonton PRT View Post
    "Pure Energy"??? Was that not stolen from a battery commercial?

    How about an Edmonton Expo 2017 slogan "No Clear Future"


    It really says a lot about Edmonton and Alberta. For example:
    • "No Clear Future" Stelmach's next campaign slogan
    • "No Clear Future" Our provincial budget planning
    • "No Clear Future" Our air by 2017
    • "No Clear Future" As in Nuclear power plans
    • "No Clear Future" The chance that we get to host the 2017 Expo

    I also like andy8244's Edmonton motto
    Quote Originally Posted by andy8244 View Post
    ...Edmonton - the city that never sleeps wakes!
    ...bit slow off the mark there - I hadn't pegged that one as an Expo front runner!

  26. #26

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    ^ and ^

    It has t be so hard to rage against... Everything.

    O well some of us are Shiva and others Brahma.

    My new Expo Moto... Edmonton, and its power to overcome pessimistic trolls of all sorts and forms.
    Last edited by edmonton daily photo; 27-12-2009 at 04:09 PM.

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    Yeah, time to add another troll to my ignore list.
    “You have to dream big. If we want to be a little city, we dream small. If we want to be a big city, we dream big, and this is a big idea.” - Mayor Stephen Mandel, 02/22/2012

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    i would have preferred something simpler, say along the lines of "energy in motion".

    i think it flows well from montreal's "man and his world" and vancouver's "world in motion - world in touch".

    one of the nice things about "simple" is that it is inclusive. while there is a clear association with oil and gas, as a theme it would be equally inclusive of everything from oil and gas to education to dance. there is also the implication of moving forward whether the reference is to pure physical motion or to things as diverse as medical research or nanotechnology...

    one of the other things about "simple" is that it is much more "translatable" to other languages and other cultures than a slogan that struggles even in its home language.

    lastly, there is a timeliness to simple that transcends current priorities whether current is 2009, 2017 or 2029. maybe we could even drop "city of champions" or "it's cooler here" for "edmonton, energy in motion".
    "If you did not want much, there was plenty." Harper Lee

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    Quote Originally Posted by edmonton daily photo View Post
    Maybe "Energy in transition"
    ...As in the transition from Tar Sand to CO2 - Yeh, that works and displays a startling degree of honesty!

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    I like "Energy in Motion."

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    Quote Originally Posted by etownboarder View Post
    I like "Energy in Motion."
    ...I'm sure they'd appreciate the free publicity.

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    Yeah, 'cause most people would confuse a Yoga company with a World's Fair....
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    Quote Originally Posted by RichardS View Post
    Yeah, 'cause most people would confuse a Yoga company with a World's Fair....
    ...Okay I agree, that was pretty lame.

    ...Now, how about G.E. - they seem to think wind power not tar sand better represents "energy in motion".

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    So your saying that the idea is being used by one of the leading developers/researchers in the energy industry...

    Thanks for the compliment and support andy!

  36. #36

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    Quote Originally Posted by andy8244 View Post
    Quote Originally Posted by edmonton daily photo View Post
    Maybe "Energy in transition"
    ...As in the transition from Tar Sand to CO2 - Yeh, that works and displays a startling degree of honesty!
    80% of the worlds co2 comes from the tail pipe.. if you want to rage against something rage against the SUV.. The Tar Sands are just easy pray for Greenpeace. Shutting them down wouldn't stop ANYTHING.

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    80% of the worlds co2 comes from the tail pipe..
    Completely false: http://upload.wikimedia.org/wikipedi..._by_Sector.png

    Transportation fuels account for less than 20% of GHG emissions whether you look at CO2 specifically or GHG in general.

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    Quote Originally Posted by Marcel Petrin View Post
    80% of the worlds co2 comes from the tail pipe..
    Completely false: http://upload.wikimedia.org/wikipedi..._by_Sector.png

    Transportation fuels account for less than 20% of GHG emissions whether you look at CO2 specifically or GHG in general.
    now now... why would you want to ruin a good debate by introducing facts into the equation.

    and to get the thread back on topic, one of the key things an expo can do is get the facts out and get them out front and centre and "face to face". and that's as true throughout the entire bid process in terms of putting edmonton "out there" as it is in our hosting expo and addressing the eventual theme throughout the course of the event.

    in some respects the bidding is not just a precursor to expo, it is just as important for the city and the province in the long run as the hosting.
    "If you did not want much, there was plenty." Harper Lee

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    its to hard to know for sure what percent is generated by cars, because are they only comparing man made sources or man and natural sources... there is so much odd info out there. my info came from cbc radio, and he likely was bias

    So lets get away from percentages and look at actuals 800 Million cars around the world create over 41 billion tonnes of CO2 and that number is going to explode as India and China become car cultures. The Tar sands currently create around 40 Million tonnes of CO2 and Greenpeace figures that will increase to 80 million in the next handful of years.

    Finding even a 10% reduction in auto exhaust would result in a 4.1 billion tonne reduction, which has FAR more impact than the Oil Sands. I doubt Green Peace would get much money from joe public if they started attacking average people and started demanding they drive 10% less. Yet if they did a REAL impact would be made.
    Last edited by edmonton daily photo; 30-12-2009 at 02:41 PM.

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    Quote Originally Posted by edmonton daily photo View Post
    So your saying that the idea is being used by one of the leading developers/researchers in the energy industry...

    Thanks for the compliment and support andy!

    ...Well I guess if we're up for using other peoples tag lines we could try a few of these....


    Edmonton - I'm Loving It.

    Edmonton - Just do it.

    Edmonton - Because you're worth it.


    ....or my particular favorite, based on that catchy old Dr. Pepper line -

    Edmonton - What's the worst that can happen?
    .

  41. #41

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    Expo isn't about Edmonton.. don't be a douche

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    Quote Originally Posted by edmonton daily photo View Post
    Expo isn't about Edmonton.. don't be a douche
    http://www.connect2edmonton.ca/forum...=ignore&u=6153
    “You have to dream big. If we want to be a little city, we dream small. If we want to be a big city, we dream big, and this is a big idea.” - Mayor Stephen Mandel, 02/22/2012

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