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Thread: Cascadia | Residential | Proposed

  1. #101
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    ^You almost made me spit my coffee out onto my monitor from laughter.

    It makes me sad that this project is also going to be redesigned. It had such a cool look to it.
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  2. #102

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    That render is wrong. You need some obligatory rooftop astroturf.
    "Men never do evil so completely and cheerfully as when they do it from religious conviction" - Blaise Pascal

  3. #103

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    Obviously for a procura project, there is still too much glass. Someone drop a Sandman hotel on top of that?

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    The other night I noticed that the existing building on this corner is all closed and boarded up. I was just wondering if it has been this way for a while and I just noticed it or is this something that has just happened. Also I'm wondering if this means Cascadia project is starting soon. Any new info?

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    ^been like that for a couple years now.

  6. #106
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    The way Procura has been lately I think they are taking things much slower (unfortunately).
    LRT is our future, time to push forward.

  7. #107

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    Maybe this is a bad question... Is the proposed Cascadia and Azur Lofts actually for the same site?

  8. #108
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    No. Azur is West of Associated Engineering. Cascadia is South. Entirely different properties.

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    Nothing to see here, move along.

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    August is resurrected thread month on C2E

  11. #111

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    Looking for updates on this... Anyone know anything besides that's its forthcoming and has been revised?

  12. #112
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    A new design is available from procura.



    source: http://procura.ca/portfolio/commercial/

    This looks rather odd.

  13. #113
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    Looks like a small-scale version of Mississauga's condo towers.
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  14. #114
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    It's different, I like it, but I wont hold my breath.

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    Quote Originally Posted by Edmcowboy11 View Post
    It's different, I like it, but I wont hold my breath.
    George has been surprising us lately, I think he's got it in him.
    Edmonton is a very exciting place to be right now.

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    Procura is good at mashing out renderings. Never thought id see one with a building on fire though.

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    Are those drawings done by architects, or artists?
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    Procura has definitely stepped up its game here in Edmonton but I too won’t hold my breath on this. But who knows, maybe George will surprise us again with something impressive.

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    Quote Originally Posted by ThomasH View Post
    Are those drawings done by architects, or artists?
    Manasc Isaac is an architect firm.

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    Quote Originally Posted by DanC View Post
    Procura is good at mashing out renderings. Never thought id see one with a building on fire though.
    New co-op student on the job.

  21. #121

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    Ye gods that's hilariously ugly, up there with the SPR R2D2-meets-Mexican-Riviera, thankfully-aborted form of West Block.
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  22. #122

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    Is that a parkade with solar panels on top being blocked by a tall tower?

    So many questions.

    But yea seems like this latest design has an above ground parkade with retail on main facing 109th Street.

  23. #123

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    Looks like they've realized that they won't be able to build much on top of the LRT tunnel. Took awhile for them to figure that out with the mayfair.

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    Quote Originally Posted by B.ike View Post
    Is that a parkade with solar panels on top being blocked by a tall tower?

    So many questions.
    A thin tower directly south of a solar panel array would have very minimal effect... maybe blocking some of them for parts of an hour.
    Last edited by Big Bird; 15-03-2018 at 12:57 PM.

  25. #125
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    Exciting.
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    I really like the artistically bent metal on the front face of the parkade. Reminds me of the Simons store at West Ed.
    Edmonton is a very exciting place to be right now.

  27. #127

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    It looks very cool, but I really don't think anything like this is going to happen. And what's with the swirling flames around that second tower?

  28. #128

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    They're a homage to Monty Python's Architect Sketch

    By avoiding wood and timber derivatives and all other inflammables we have almost totally removed the risk of....


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    I quite enjoy the southern tower. I think the north tower if built would quickly grow on me in person

    Quote Originally Posted by AAAAE View Post
    A new design is available from procura.



    source: http://procura.ca/portfolio/commercial/

    This looks rather odd.

  30. #130

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    This picture shows Booster Juice, Adidas, Kyoto and Starbucks. Don't they usually show fake retail names in such renderings?




    Source

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    It appears they just took all of the shops set up in Canterra Centre across the street.

    Logos used with licence perhaps? Anyone in the proposal industry know how that works for renderings. Do you need a licence to paste McDonalds in your render?

  32. #132

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    The more I look at this, the more I like it, something unique and different for Edmonton ... though, please drop the red stockings going up the wobble tower! I'd also like to see one more floor added to the box like retail structure to contain commercial or residential studios with large windows and then add some form of interesting and attractive roof detail.
    Last edited by TRtower; 16-03-2018 at 02:12 PM.

  33. #133
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    Of course, this is just their usual March Madness of Renderings that they have every year.

    Taken at face value, the south building is pretty nice, if derivative. Not sold on the above ground parking garage, and the retail underneath needs to be taller.
    The north tower is also a copy and those red flame things look stupid going up it.

    The south tower would be as tall as The Pearl, for scale.

  34. #134
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    Quote Originally Posted by nick5150 View Post
    It appears they just took all of the shops set up in Canterra Centre across the street.

    Logos used with licence perhaps? Anyone in the proposal industry know how that works for renderings. Do you need a licence to paste McDonalds in your render?
    used without specific consent would be copyright infringement.

    you can include a photograph of your project that includes a tenant sign but you can't photoshop that sign elsewhere.

    without consent, i don't believe you can even photoshop a logo on to a project elevation before there is a sign without the tenant's consent even if you have a lease agreement in place.

    furthermore, even if you have a tenant that has signage in your project, you could use a photo that shows it but you can't use the logo on a site plan or floor plan or tenant list without specific consent (you can identify them in the same text being used elsewhere in the document but you can't use copyrighted logos or text).

    not everyone pays attention to what they legally can or can't do but most tenant's are quite protective of their brands and where/how they're used and ensuring consent is obtained is obligatory on their part if they want to maintain their copyrights and trademark registrations.
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  35. #135
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    If its just for information purposes only and no money exchanges hands it would fall under the Fair use rule.
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  36. #136
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    Quote Originally Posted by envaneo View Post
    If its just for information purposes only and no money exchanges hands it would fall under the Fair use rule.
    No it would not. You know not of what you speak.

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    ^ I think your a bit confused, here skim through this if you like:

    https://fairuse.stanford.edu/overvie...t-is-fair-use/
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    A business like Procura can not take another business’ logo and use it in their renderings even if nothing ever comes of it.

    This doesn’t qualify as fair use in any way.
    Last edited by etownboarder; 17-03-2018 at 12:47 AM.

  39. #139
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    You'd need tp speak with Procura's "legal council" as to what's going on here.
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  40. #140

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    I don't think this situation qualifies under "fair use". The image above forces me to assume that those companies have reserved space in that building for their store when the building is built. In renderings of other construction projects I have seen have the words "coffee shop", "shoe store" etc. in their renderings. The Ice District renderings didn't show the JW Marriott logo until the company agreed to have a hotel in the building.


    Furthermore, using a link to a university based in San Francisco is to be taken with a grain of salt. We are in Canada, not the US.
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  41. #141
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    Ahhh, I think George must have flown over the Absolute Towers in Mississauga a few times and figured that it's time for another round of renderings!!

    Here's the deal. Produce renderings for projects that you plan to develop within a 'reasonable' amount of time. But like I've said many, many times...prove me wrong.

  42. #142

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    This is why it's all so confusing. The rendering of the towers alone is just another render from the Procura rendering machine, and nothing to get too excited about, but the fact that they used real tenant names and logos indicates that the planning here is a bit more solid as they would've at least had to sign some kind of agreement with these tenants beforehand.

    Unless of course they're just breaking copyright laws, which would seem really strange to me, but possible I guess.

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    I don't know who this "George" is but ChrisD seems to be on a first name basis with him. Perhaps Chris can ask "George" what's going on here. its not April 1st yet.

    I think the term here is Royalty free images. Maybe these logos being so ubiquitous for some, might be considered to be Royalty free. They're not. At least if your going to use these logos, attribute a link or something back to the copywrite holder.
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  44. #144

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    Envaneo, you need do a lot of research before sprouting off on something you know little about. Logos are NOT royalty free, they are not even images!!!! No one has EVER linked a logo back to a copyright holder.

    I think it would best for you to shut up about things you don't know, otherwise you will shoot yourself in the foot.
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  45. #145
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    I never said logos are Royalty free. I said some might misconstrue these logo images as being Royalty free because they are so ubiquitous..
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  46. #146
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    There's all kinds of terms, Creative Commons, intellectual property rights. An image:

    As a noun:

    1.) a representation of the external form of a person or thing in art.

    2.)
    a simile or metaphor.

    As a verb:

    3.) make a representation of the external form

    I had to deal with Copyright's and such things when I was on a publishing team producing a wargaming magazine in the early 1970's. Since the Internet age a lot has changed.





    Last edited by envaneo; 17-03-2018 at 12:20 PM.
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    I’m not so sure how I feel about feminine curves as a model for designing towers, but that’s just me, and this is just ProCura dumping renderings in the spring time.

    Don’t expect anything to come of this.

  48. #148
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    Quote Originally Posted by envaneo View Post
    I never said logos are Royalty free. I said some might misconstrue these logo images as being Royalty free because they are so ubiquitous..
    the more ubiquitous they are the more fiercely they are likely to be defended and protected, not free.

    if you doubt that, maybe you should try and open a “coca cola cannabis cafe” using coca cola’s swoop and font on your signage without coca cola’s consent.
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    Remember that I post # 19 and I like 20-30 storey tower for this location and many of you disagree with me but look here, I could be right after all.
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  50. #150

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    A few years ago a daycare in Edmonton was told they had to remove Disney characters painted on one of their exterior walls. If copyright holders don't protect their images, logos, etc, they stand the chance of losing copyright on them.

  51. #151

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    And WEM had to change the name of fantasyland to galaxyland, courtesy of Disney also.

  52. #152
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    Well whoever put those logos on the render did one of two things. Either he or she was indicating that somehow they have those 4 vendors already as tenants, which would be in my opinion pretty amazing considering where this project is still, or two whoever put the logo's made a big mistake and that render will disappear pretty quickly before Procura get's in trouble.
    LRT is our future, time to push forward.

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    If they have those tenants lined up then that’s pretty damn impressive. But I really really doubt it.

  54. #154
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    There isn't even a hole in the ground, so, yep, seriously doubt any tenants have been lined up.

    Use of logos suggests these companies approve of said proposed development and add credence - so w/o payment could constitute a serious breach of copyright.
    ... gobsmacked

  55. #155
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    This project kind of reminds me of "The Edmontonoian". Every couple of years a render appears on that thread.

    Nothing to see here folks, move on.
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  56. #156
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    ^A change in direction for sure, but much to see here and more coming.
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  57. #157
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    Cascadia would be a superb name for ‘where people go’ when they chow on the peyote.

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    I just keep thinking about this when I see the name for this proposal :

    https://en.m.wikipedia.org/wiki/Casc...ence_movement)

  59. #159

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    Quote Originally Posted by ScottieA View Post
    I just keep thinking about this when I see the name for this proposal :

    https://en.m.wikipedia.org/wiki/Casc...ence_movement)
    Interesting. I didn't know this was a thing.

  60. #160

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    I do like the idea of shops along that stretch of road. And that overhang looks pretty cool.

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    Cascadia is huge in the Pacific Northwest, especially when it's a MLS match between Portland, Vancouver, or Seattle.

    https://en.wikipedia.org/wiki/Cascadia_Cup


  62. #162

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    Job No 277285797-001
    Description: To construct off street level commercial retail units, a 5 storey parking garage and residential dwellings (28 )
    Location: 10008 - 109 STREET NW
    Plan 0821851 Blk 9 Lot 58A
    Applicant: VALLERAND, STEVE
    Status: New
    Create Date: 3/16/2018 3:14:52 PM

  63. #163

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    So much for procura just uploading new renders.
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  64. #164

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    Quote Originally Posted by Vincent View Post
    I do like the idea of shops along that stretch of road. And that overhang looks pretty cool.
    I like the overhang too and having retail shops there instead of the gravel parking lot. If it happens it will really improve the feel of the area.

  65. #165

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    Wow. Procura is not messing around! A parking lot and empty building gone.

    Hope we see some better renders soon.

  66. #166

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    Quote Originally Posted by sonicboom View Post
    Job No 277285797-001
    Description: To construct off street level commercial retail units, a 5 storey parking garage and residential dwellings (28 )
    Location: 10008 - 109 STREET NW
    Plan 0821851 Blk 9 Lot 58A
    Applicant: VALLERAND, STEVE
    Status: New
    Create Date: 3/16/2018 3:14:52 PM
    Just 28 residential units? That tower must be phase 2 then.

  67. #167
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    There will be residential incorporated into the parkade structure with the south tower a separate and unique development.
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  68. #168
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    These renders are great. They remind me of concept cars at a car trade show. Nice to look at but wont see reality for the average consumer.
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    Quote Originally Posted by envaneo View Post
    These renders are great. They remind me of concept cars at a car trade show. Nice to look at but wont see reality for the average consumer.
    I’m not even sure wtf that means in relation to a building. Cause not everyone can afford it? Or cause there are only 160 or so units yet there are thousands of condos sold every year in the city? What are you trying to say exactly?

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    ^ I'll break it down for you. These renders (ie recent ones on this thread) are great. Pricing is already available for a building not up yet? I guess it happens. What's thousands of condos sold every year got to do with my post above? I was making an analogy of these fancy renders and concept cars that will probably never see the light of day. I should add in my life time.
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  71. #171

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    You were on the bandwagon that some stated they just throw in renders which started by DanC. What you all forgot was that they entered the Edmonton scene during the boom with the heritage site which was put on hold after the downturn. Mayfair2 had to go through a new concept. It has been 13ish years since they have been in our city. We had an economic downturn during that period. People expect but can't even remember the downturn of yesterday. Not even 3 weeks into the new renders, an application to built that parkade/condo at Cascadia is done; now a potential new tower by Mc.D hotel. I guess they are proving quite a lot dispite nayer sayers within a month of new renders. I have also allude in the past that they may not have sufficient capitals to perform at the pace people here wants. It appears I may be right as they have a controlling partner which tells me that partner is the financier or major contributor.
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  72. #172

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    Pictures are nice, but there are certainly at least caveats to keep in mind. First, things may not end up looking exactly like that and second, they may not happen quickly, or at all.

    However having said all that, it is a vote of confidence in Edmonton from a developer with some experience here. New pictures and new plans are better than nothing. They seem to be a company that is deliberate, considers things and does not rashly jump in, so I think this means they are likely here for the long haul and they are probably optimistic enough about the economy here at this point to consider moving forward.

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    So this project with the parkade is essentially all that can go over that stretch of land due to LRT?

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    More or less. Loading and foundations are a real issue.
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    I really hope they make more of an attempt to have it interact with the park, rather than just having a giant blank wall with some plants on that will be dead 90 percent of the year.

  76. #176

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    Quote Originally Posted by seamusmcduffs View Post
    I really hope they make more of an attempt to have it interact with the park, rather than just having a giant blank wall with some plants on that will be dead 90 percent of the year.
    Some retail in the back for a coffee shop etc and perhaps an area for outdoor vendors would be cool. I encourage people to contact Procura politely and suggest improvements. That is a minor in changing that I could see them embracing.
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  77. #177

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    Going to EDC

    UPCOMING APPLICATIONS (April 3, 2018}

    Stables at Mayfair (10008 109 Street NW)
    Jenny Korol - Manasc Isaac

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    Perhaps George is positioning the property for a higher value sale to the City for LRT alignment? Depending where that line turns after engineering is complete ... it could turn right at 100 or 99th toward 109th St. Nothing like have concepts and support for a higher valued property in the negotiations. Pity about wasting EDC's time though. I did say ... perhaps.

  79. #179

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    Quote Originally Posted by EdmTrekker View Post
    Perhaps George is positioning the property for a higher value sale to the City for LRT alignment? Depending where that line turns after engineering is complete ... it could turn right at 100 or 99th toward 109th St. Nothing like have concepts and support for a higher valued property in the negotiations. Pity about wasting EDC's time though. I did say ... perhaps.
    Why would one need a partner to be involved for That?
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  80. #180

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    Im assuming here that Gulph is in partnership with them for all projects going forward, so I could be very wrong on that. If not, I dont think so as one jus has t to look at the design which is not high or intense weight for the reason that it will straddle over the LRT tracks.
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    Quote Originally Posted by EdmTrekker View Post
    Perhaps George is positioning the property for a higher value sale to the City for LRT alignment? Depending where that line turns after engineering is complete ... it could turn right at 100 or 99th toward 109th St. Nothing like have concepts and support for a higher valued property in the negotiations. Pity about wasting EDC's time though. I did say ... perhaps.
    A land flip?
    Mom said I should not talk to cretins!

  82. #182
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    Quote Originally Posted by EdmTrekker View Post
    Perhaps George is positioning the property for a higher value sale to the City for LRT alignment? Depending where that line turns after engineering is complete ... it could turn right at 100 or 99th toward 109th St. Nothing like have concepts and support for a higher valued property in the negotiations. Pity about wasting EDC's time though. I did say ... perhaps.
    Nope. This is going forward.
    www.decl.org

    Ottawa-Edmonton-Vancouver-Edmonton

  83. #183

  84. #184
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    Quote Originally Posted by sonicboom View Post
    Yup, this is what we saw at EDC.

  85. #185

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    Wow.

    Nothing says good design like the blank ***-end of a parkade overlooking a park. I hope that got rejected hard.

    No More Crap, remember?
    There can only be one.

  86. #186

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    Quote Originally Posted by IanO View Post
    Quote Originally Posted by EdmTrekker View Post
    Perhaps George is positioning the property for a higher value sale to the City for LRT alignment? Depending where that line turns after engineering is complete ... it could turn right at 100 or 99th toward 109th St. Nothing like have concepts and support for a higher valued property in the negotiations. Pity about wasting EDC's time though. I did say ... perhaps.
    Nope. This is going forward.

    Backwards.

    You mean Backwards.
    There can only be one.

  87. #187

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    put a giant screen on there and I might swing onto the 'this is okay' camp.

    The side facing the park just need a nice mural

  88. #188

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    Quote Originally Posted by B.ike View Post
    The side facing the park just need a nice mural
    Pig needs more than lipstick.
    Giving less of a damn than ever… Can't laugh at the ignorant if you ignore them!

  89. #189
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    EDC did not support the submission (https://www.edmonton.ca/city_governm...18_Minutes.pdf). However I’m not sure where the project is at in terms of DP approval.

  90. #190

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    Is someone able to post the renderings? I can't see them when I click on the link at work here.

    Thank you in advance.

  91. #191

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    It would be handy to have the Avenue/Street coordinates in the thread title.
    I am in no way entitled to your opinion...

  92. #192

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    "While the Committee commends the Applicant for introducing a number of innovative program elements and design gestures, considerable architectural resolution and detailing is required to yield a more integrated, singular and refined design expression that responds to the varying context (street, alley and park)."

    Glad a parkade wall along a park and major trail was not looked upon well by the EDC. Don't exactly know what's going on with the design either... from many angles. The 360 intake of this building is very disjointed.
    Live and love... your neighbourhood.

  93. #193

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    Quote Originally Posted by sonicboom View Post
    New renderings.
    Quote Originally Posted by sonicboom View Post


    This must be an April fools gag, cause it looks really stupid.

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    ^ Good word for it. What an eye soar.
    Mom said I should not talk to cretins!

  95. #195
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    Fail. Do not pass Go, do not collect $200.

    What surprises me is how poorly designed the retail space is given that it is one of the most important components of the building. Absolute chicken sh*t terrible.

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    Quote Originally Posted by EdmontonsKindaGuy View Post
    Is someone able to post the renderings? I can't see them when I click on the link at work here.

    Thank you in advance.
    Not without throwing up.

    I like the staircase at the corner.

  97. #197

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    Quote Originally Posted by SP59 View Post
    Quote Originally Posted by EdmontonsKindaGuy View Post
    Is someone able to post the renderings? I can't see them when I click on the link at work here.

    Thank you in advance.
    Not without throwing up.

    I like the staircase at the corner.
    Hahaha! I will wait until I get home to throw up then.

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    Quote Originally Posted by EdmontonsKindaGuy View Post
    Is someone able to post the renderings? I can't see them when I click on the link at work here.

    Thank you in advance.

    This has to be the worst thing I've seen since.......The Venetian.

    IMG_5431 by BLACK STAR III, on Flickr

  99. #199

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    I should have waited until I got home to look at this thread again.

    That is beyond awful. So much going on.

    Thanks for posting Black Star(I mean that sincerely)

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    Quote Originally Posted by ChrisD View Post
    Fail. Do not pass Go, do not collect $200.

    What surprises me is how poorly designed the retail space is given that it is one of the most important components of the building. Absolute chicken sh*t terrible.
    That was my first thought as well. I could... (gag) ... maybe see myself being okay with a parkade built on that site, but the overall package better impress. These retail spaces look bleak and oppressed by the shadows of the massing above.
    “Son, one day this will be an iconic structure shaping Edmonton’s skyline.”

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