Corporate food carts may signal the death of a trend

edmonton daily photo · 09-08-2012, 07:40 PM

Corporate food carts may signal the death of a trend
by Michelle da Silva on August 9, 2012 at 1:35 PM

An article this week in Adweek talks about the rise of corporate food trucks across America. Chain restaurants like Sizzler, Taco Bell, Applebee’s, Red Robin, and Jack in the Box have all debuted branded food carts, using the vehicles as moving marketing campaigns, finding new customers, and testing-driving new products. According to the article, the accidental partnership between food trucks and Twitter is also being utilized by these big companies. Earlier this year, Taco Bell successfully launched its Doritos Locos Tacos by encouraging customers to use a Twitter hashtag in conjunction with visiting the Taco Bell food truck.

Restaurant chains aren’t the only large companies riding on the success of the food-cart trend. Clothing brand The Gap wheeled its Pico de Gap truck around Los Angeles in 2011, somehow tying in “tacos” with “denim”. Customers who showed up at the cart’s window with a receipt displaying a same-day Gap denim purchase received their meals for free. Those who just wanted to buy some tacos would receive a $20 coupon towards a pair of Gap jeans.

http://www.straight.com/article-7531...al-death-trend

edmonton daily photo · 09-08-2012, 07:40 PM

Corporate America is getting old...

09-08-2012, 07:40 PM	#1
edmonton daily photo Addicted to C2E Join Date: May 2008	Corporate food carts may signal the death of a trend Corporate food carts may signal the death of a trend by Michelle da Silva on August 9, 2012 at 1:35 PM An article this week in Adweek talks about the rise of corporate food trucks across America. Chain restaurants like Sizzler, Taco Bell, Applebee’s, Red Robin, and Jack in the Box have all debuted branded food carts, using the vehicles as moving marketing campaigns, finding new customers, and testing-driving new products. According to the article, the accidental partnership between food trucks and Twitter is also being utilized by these big companies. Earlier this year, Taco Bell successfully launched its Doritos Locos Tacos by encouraging customers to use a Twitter hashtag in conjunction with visiting the Taco Bell food truck. Restaurant chains aren’t the only large companies riding on the success of the food-cart trend. Clothing brand The Gap wheeled its Pico de Gap truck around Los Angeles in 2011, somehow tying in “tacos” with “denim”. Customers who showed up at the cart’s window with a receipt displaying a same-day Gap denim purchase received their meals for free. Those who just wanted to buy some tacos would receive a $20 coupon towards a pair of Gap jeans. http://www.straight.com/article-7531...al-death-trend __________________ "Do you give people who already use transit a better service, or do you build it where they don't use it in the hopes they might start to use it?" Nenshi

09-08-2012, 07:40 PM	#2
edmonton daily photo Addicted to C2E Join Date: May 2008	Corporate America is getting old... __________________ "Do you give people who already use transit a better service, or do you build it where they don't use it in the hopes they might start to use it?" Nenshi