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Arts, Culture & Entertainment Edmonton has a vibrant and broad-based cultural scene, easily one of the most exciting in Canada, if not North America. Check this site for show announcements about theatre, cinema, shows, festivals, concerts, people, the arts in general, and other forms of entertainment. Post your thoughts, comments, announcements here.


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Old 16-06-2012, 09:02 PM   #1
Chmilz
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Default Marquise 10304-111st (former Overtime)

I heard they're opening soon in the "ultralounge" format, with $10 cover, bottle service, and dress code.

IMHO, wrong concept in the wrong location. Is there even demand for this? I didn't realize Treasury was so full that competition was required. We could use some fancier lounges, but at the very least they should be right in the downtown core, one would think?
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Old 17-06-2012, 09:17 AM   #2
KC
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That's the beauty of having entrepreneurs in our society, they take chances that a lot of other people don't understand and/or think of as too risky, unnecessary, and unwise and sometimes generate fantastic results while proving 'naysayers' wrong.
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Old 17-06-2012, 08:13 PM   #3
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I would say its all about doing it right whether it's a sports lounge or an "ultra" lounge or whatever...hence the failure of the Overtime (seems to work fine in the Park...but Hudson's does a better job at the same schtick) and the pending failure of the Treasury...it really doesn't matter how much you spend making the place look good. It's actually quite simple kind of like a house party....invite the right mix of people and serve them good food and booze.
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Old 17-06-2012, 09:13 PM   #4
Chmilz
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Quote:
Originally Posted by KC View Post
That's the beauty of having entrepreneurs in our society, they take chances that a lot of other people don't understand and/or think of as too risky, unnecessary, and unwise and sometimes generate fantastic results while proving 'naysayers' wrong.
Sure I could be wrong. I'm also confident that without some form of entertainment they'll have a hard time getting people past the $10 cover. Clubs get away with it because guys want to get laid and there's 18yo fresh meat that doesn't know better. Piano bars have said pianos. Live music venues have quality live music. If your only reason to charge cover is "exclusivity", especially outside of the downtown core where you might attract after-work executives, then there's a good chance it'll fail.

I hope I'm wrong and it thrives, but I'm putting my bet on it that this place folds in under two years and undergoes renovation #85. Contractors must love this building.

Personally, if they want upscale, they should mirror Soho in Calgary, and try to outclass Lux and 100hundred.
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