How the Oilers and Edmonton are perceived across Canada

mnugent · 13-04-2012, 09:38 AM

Interesting article about how Canadians see other Canadian cities and their hockey teams.

http://www2.macleans.ca/2012/04/12/f...am-in-the-nhl/

The Oilers scored highest being described as: down to earth, clean, and undervalued.

For Edmonton: growing, boring, down to earth.

Does the success of our NHL team at least partly define the perception of the city?

IanO · 13-04-2012, 10:01 AM

Edmonton quite similar to Calgary in responses other than 'fresh'

Alex.L · 13-04-2012, 10:04 AM

I find it somewhat telling that Edmonton isn't rated as the highest or lowest in any category. Middle of the road. Not bad enough to warrant any attention, not good enough to demand it.

Edmonton:
Canada's Middle Child.

mnugent · 13-04-2012, 10:15 AM

^^Edmonton and Calgary are similar in many categories but it's evident how important branding is to the cities perception.

^This should be a priority for the city already. Rebrand the city. One consistent message that people think about.

Brentk · 13-04-2012, 11:15 AM

Edmonton can brand itself, but along with branding verbally the citizens of Edmonton need to take pride in their city, and at the moment most Edmontontians may love the city, but hang their head low because we don't really have anything to show why we are proud besides "the people are nice".

I do believe that is about to change with the redevelopment of Downtown, more private investment from companies, upgraded roads, increased art, street scaping, and etc...

Since I've moved to Edmonton the city already looks 100% better when you arrive from the south on the QEII due to Ellerslie and 23rd ave interchanges. I just hope they add some trees to some of those areas.

with all the development for areas around the new "rexall" and "commonwealth" proposed people will be able to brag about those major venues. I remember living in the states during the cup run and people in NC making fun of our stadium location/city...not a good.

so in short, while there is much the city of Edmonton needs to do still we are headed in the right directions. I sure hope the Alberta Museum and Airport Redevelopment continue....

McBoo · 13-04-2012, 01:54 PM

During an (old) Oiler cup run, USA Today described ourtown as "unassuming," which is so much nicer than boring, even if it's a simile.

Sonic Death Monkey · 13-04-2012, 02:18 PM

13-04-2012, 09:38 AM	#1
mnugent Partially Addicted to C2E Join Date: Sep 2009 Location: Edmonton	How the Oilers and Edmonton are perceived across Canada Interesting article about how Canadians see other Canadian cities and their hockey teams. http://www2.macleans.ca/2012/04/12/f...am-in-the-nhl/ The Oilers scored highest being described as: down to earth, clean, and undervalued. For Edmonton: growing, boring, down to earth. Does the success of our NHL team at least partly define the perception of the city?

13-04-2012, 10:01 AM	#2
IanO Addicted to C2E Join Date: Feb 2006 Location: Edmonton	Edmonton quite similar to Calgary in responses other than 'fresh' __________________ inspiration or mediocrity www.decl.org Ottawa-Edmonton-Vancouver-Edmonton

13-04-2012, 10:04 AM	#3
Alex.L Addicted to C2E Join Date: Oct 2007 Location: Edmonton	I find it somewhat telling that Edmonton isn't rated as the highest or lowest in any category. Middle of the road. Not bad enough to warrant any attention, not good enough to demand it. Edmonton: Canada's Middle Child. __________________ Y.E.S.S. Fundraiser - http://tinyurl.com/yessdonate Maker of Something Edmonton - http://tinyurl.com/YEGFRAME

13-04-2012, 01:54 PM	#6
McBoo Addicted to C2E Join Date: Nov 2006 Location: Edmonton, Canada	During an (old) Oiler cup run, USA Today described ourtown as "unassuming," which is so much nicer than boring, even if it's a simile. __________________ Linda Sloan - Danielle's BFF Hoot

13-04-2012, 02:18 PM	#7
Sonic Death Monkey Addicted to C2E Join Date: Mar 2006 Location: Downtown	__________________ “You have to dream big. If we want to be a little city, we dream small. If we want to be a big city, we dream big, and this is a big idea.” - Mayor Stephen Mandel, 02/22/2012

13-04-2012, 10:15 AM	#4
mnugent Partially Addicted to C2E Join Date: Sep 2009 Location: Edmonton	^^Edmonton and Calgary are similar in many categories but it's evident how important branding is to the cities perception. ^This should be a priority for the city already. Rebrand the city. One consistent message that people think about.

13-04-2012, 11:15 AM	#5
Brentk Addicted to C2E Join Date: Feb 2006 Location: Back in Edmonton for the 3rd time	Edmonton can brand itself, but along with branding verbally the citizens of Edmonton need to take pride in their city, and at the moment most Edmontontians may love the city, but hang their head low because we don't really have anything to show why we are proud besides "the people are nice". I do believe that is about to change with the redevelopment of Downtown, more private investment from companies, upgraded roads, increased art, street scaping, and etc... Since I've moved to Edmonton the city already looks 100% better when you arrive from the south on the QEII due to Ellerslie and 23rd ave interchanges. I just hope they add some trees to some of those areas. with all the development for areas around the new "rexall" and "commonwealth" proposed people will be able to brag about those major venues. I remember living in the states during the cup run and people in NC making fun of our stadium location/city...not a good. so in short, while there is much the city of Edmonton needs to do still we are headed in the right directions. I sure hope the Alberta Museum and Airport Redevelopment continue....