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markd
10-11-2006, 10:01 AM
Partner with Dell, U of A and perhaps Capital Health.

Target the top 100 companies, not active in Alberta, measured by revenue as identified in the Clusters Strategies. (i.e. the Top 100 companies within the Oil and Gas, Advanced Manufacturing, Life Science, ICT, Transportation and Microsystems and Nanotechnology clusters).

For each of these companies, send the CEO, or a top executive a brand new DELL Laptop. On each Laptop load promotional videos and marketing material that promotes Edmonton as a place to do business. Invite each Laptop recipient to visit Edmonton to investigate opportunities. They can keep the Laptops.

Cost of Promotion will be roughly $250,000 including costs of laptops, marketing material and shipping costs.